This past Saturday, we had our second band playing live music on the deck. I honestly didn’t know what to expect. The days are still fluctuating, one day will be really busy, and the next day is not. Saturdays however, have been extremely busy and steady. Besides announcing the event through Facebook, posting it on the marque, and telling everyone that would sit long enough, I didn’t know how else to promote the event. I was crossing my fingers and counting on our Saturday crowd to show up and support the band. The band showed up, but a crowd did not. I instantly felt responsible for the lack of attendees. I knew I hadn’t done enough promoting and marketing to get the outcome we had hoped for. From the beginning I knew the purpose of an internship was to learn and grow, but I didn’t realize their would be so much trial and error along the way.
Since realizing I could and should have done more to promote the event, I now know what I will do in the future to get such events noticed by the public. The first being, contact the local radio station, whom we have good relations with already, to promote the event which both locals and tourists will hear. Secondly, make the chamber aware of our events so they can let both tourists and locals know where the fun and good food is at! I have defiantly noticed the power of word-of-mouth throughout our community.
Getting my bearings will come sooner than later and I know I will not make the same mistakes twice!