Madison Ullman

Blog #8

This week was similar to last week. I met with a few agents to discuss their needs. I have continued posting for some of the agents. I have noticed that it is hard to reel some of these agents in.  I have one guy I have been posting for that I emailed this week. I told him I had finished creating Facebook posts for his current listings and that, unless he had new listings or reduced prices, he would need to focus on the more personalized Facebook posts. He told me to do these personalized Facebook posts and to think pretend I was in charge of marketing. While it is our job to help agents market themselves online, we are supposed to be teaching them, not doing it for them. Hopefully, when I explain this to him, he will change his way of thinking in regards to this program. This next week I hope to establish more boundaries with the agents and better define what we can and cannot do in this program.


Kasey Cross

This week has marked another week of work for my First Friday Hero project. First Friday Hero is unique in that, even though its only a “one post per month” kind of thing, it takes a few weeks of work before it is ready to run. Next Thursday I’ll have another committee meeting, and the process will start all over again.

Our meeting for November ran into a couple of bumps along the way, as two EMTs were nominated but I could only get in touch with one of them. Fortunately, the one I could get in touch with told the other EMT and they both showed up to get their picture taken.

This week I’ll write the copy, and on Friday post the photo on Facebook. Then we’re off again for December — my last #FFH post as a Columbus Regional Health intern.

Keona Swindler

This week with the Ferst Foundation was similar to the past weeks. We had our community action team, which introduced new members with the organization. The website was updated with the new additions to the team.

We initially planned a social media campaign to promote our organization and to direct donations. I was very excited to begin the campaign. I had ideas like creating ads highlighting our mission. Each ad would be done every week leading up to #GivingTuesday. #GivingTuesday is on the Tuesday after Thanksgiving to kick start the holiday giving season. We ran into a difficult due to the organization not having a 501c; however, the main organization does. After talking to headquarters, we weren’t able to organize the campaign because the low reception in the past. We postponing the social media campaign to the end of the year in order to coincide with our end of year appeal.

Madison Ullman

This week was the first week we were really on our own. Paul was out of town all week, so it was up to Andrea and I to stay in contact with agents and take initiative for meetings and Facebook postings. I met with a few agents this week. I fixed some more bios, used Photoshop to put the Coldwell Banker logo on Facebook cover photos, and clean up smaller details on some of the agents Facebook pages. I also began posting listings for some of the agents three times a week. This next week I am hoping to create a more defined schedule of how to reach out to agents for new listings and anything they need posted on Facebook, as well as to agents who would like to have their web audits done.

Kasey Cross

Last week began the countdown of one of my coworker’s final two weeks. On Tuesday we took a lunch to Nonic to honor Raigan’s time with the CRH Marketing department, and to celebrate the journey she is embarking on with CRH’s Foundation.

This, coincidentally, leaves a spot open for me to fill in marketing. I’m still mulling that one over.

I also got to meet with our representatives from Lewis Communications. Lewis does a lot of the graphics and sponsored ads for Columbus Regional. The two reps came to give us a presentation about how we would be marketing and handling PR for the next year, essentially. We now have a bare bones layout of what the next few months (at least) will look like.

Next week I’ll put the finishing touches on another First Friday Hero project, though thankfully this one isn’t as hefty as #HurricaneHeroes.

Kasey Cross

Week 5

Last week was a week of good ideas, and a much needed boost to my confidence in the workplace.

Tuesday I got to spend catching up on what happened the Monday before with the arrival of Hurricane Irma. My neighborhood must be in a really good spot, because the storm was underwhelming, to say the least. But I learned that Columbus Regional Health played a significant role that day in assisting evacuees and first responders.

The hospital sent out the Mobile Unit, which is essentially a traveling clinic, that was able to treat over 100 patients and give them access to much needed medication. The benefit of the Mobile Unit was that the emergency room was kept open for life threatening emergencies that may arise. Our hospital also took in 500 patients from hospitals in other parts of the state, as well as a few neonates.

I felt privileged to be able to help craft a press release on the impressive work my company did during such a time of distress.

On Thursday we finally had the much-anticipated First Friday Hero Committee meeting. This meeting was much bigger than I expected, as it was full of multiple nurses, doctors, and corporate personnel ready to hash out the next First Friday Hero.

With so many people in the meeting, ideas on who our candidate should be were fluttering around simultaneously — but none of them seemed to stick. Plenty of good ideas, of course, but no one who really had that thing that made us think “Yes, this is the person we need to highlight.”

Someone brought up making the Mobile Unit itself a First Friday Hero, which lead to someone else bringing up the Civic Center, and someone else bringing up the linemen. Then I pitched my idea: what if we highlighted them all?

So, in a special edition of First Friday Hero, October will be celebrating the first ever “Hurricane Heroes.” This makes my job much bigger, but I am excited to be able to pioneer such a commemorative experience. We will be honoring multiple organizations and entities that lent a hand during the hurricane, and posting a photo album of their efforts and community images that capture the goodwill that came out of the storm.

This week I plan to begin work on organizing a photo shoot so we can officially  get started on the Hurricane Heroes album.

Madison Ullman

Blog #5

This week we began implementing some of the social media tactics we had identified in the web presence audits. Paul made Andrea and I admins for the Coldwell Banker Facebook page and the Groce and Fincher Facebook page. We posted to their accounts and created mailchimps to send out to the Columbus Board of Realtors. I also got a chance to go out with Paul and take pictures of a new house they were putting on the market. This helped provide more insight into how to market listings for realtors. Next week we will move beyond posting for just Groce and Fincher and work with other realtors to increase their social media presence.