I am currently interning at the Alzheimer’s Association. My internship consists of helping to promote their “Dancing Stars of Columbus” event. This event is a spin off of the television show, Dancing With the Stars. They pair local “celebrities” (influential members in the community, doctors, and philanthropist) and professional dancers for a dance competition. To attend the event, you must purchase a table, which is one-hundred and fifty dollars. Once you are at the event, you are given the opportunity to vote for your favorite couple. Votes are one dollar, but people usually choose to donate more since all the proceeds go to the Alzheimer’s Association. They also offer sponsorship opportunities for this event.
On my first day, Heather (another intern) and I, reviewed the Alzheimer’s Association’s existing social media calendar. This calendar was created for them last year by two interns from Auburn University. Since the calendar was only a year old, and only for the utilization of FB, it was still pretty much up to date. We did look at their Facebook analytics though and decided to alter the times of the posts from last year. By doing this, we hope to increase the visibility of the posts as well as the number of likes/shares. We also added days in the calendar to utilize Facebook live. We suggested getting footage of the dancer’s rehearsals to cultivate excitement for the upcoming event. I then started creating the graphics for our posts on Canva. Most of the posts consists of introductions to the star or pro dancers. I created three different designs and then asked Ally (my mentor) to choose the one she liked best. Once this was decided, Heather and I scheduled the post to upload on Facebook at the desired times.
I really enjoyed being able to look at the analytics of a business profile on Facebook. I hope to learn as much as possible about Facebook analytics while interning here. I hope the rest of my internship continues to have a heavy concentration on social media.