Gabrielle Bailey

This is my second week at the Alzheimer’s Association. This week, we prepared for our Dancing Stars of Columbus cast cocktail party. Ally, my mentor, showed me how to make name tags for the event using mail merge. Mail merge is the automatic addition of names and addresses from a database to letters and envelopes, in order to facilitate sending mail (especially advertising) to many addresses. She also showed me how to use adobe illustrator to create business cards. I am excited and nervous to attend the cocktail party. While there, I hope to make connections with local professionals that will benefit me in the future.

This week I continued to work on posts for the Alzheimer’s Association’s Facebook page. I plan on making an excel spreadsheet that entails any increase or decrease of likes, shares, reactions, or comments, since changing the times we are posting. Last week, I forgot to include photos, so here are so pictures of where I am interning!

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Derek Rains

This past Sunday saw the Rivermill Event center hold a convention for locally owned wedding venues and businesses who cater to weddings. This event saw just about everyone from PBM involved with setting tables up, handing out goody bags, filling out slips of paper with guest information on it into computers, and greeting people at the door.

Leading up to the event, Friday I was putting remote breaks in for it, Saturday I set up our booth and backgrounds, and then for the event itself I did various jobs from inputting information to doing live videos for our stations Facebook pages. I met a lot of local vendors as well, where I connected and made contacts with a few to see if they would be interested in working with PMB.

All in all it was an enriching experience that allowed me to dip my toes into the waters of marketing for the radio station under our marketing manager Billy.

Amanda Hay

This past week was the fifth week of my internship. I have come in three days this past week to help around the center. It has been slow from the public eye, but very busy around the center. I have had hands-on experience of been preparing for the release of a new exhibit. The exhibit is completed, and I have been researching ideas to get our name out into the town. Because of the new show, we have not had any events this week, but I did get to assist Isaac, my mentor, in helping set up for a Master Art Class that took place at the center last weekend.

I, along with a part-time employee of the center, have been brainstorming ideas for social media of the center. This past week, I created the first ever newsletter for the center. We are currently gathering a list of names of students, faculty, staff, and the center donors to create an email list for a monthly newsletter about the center. I have been assigned the task of updating and sending out the newsletter. We should hopefully be releasing the first issue next week, and I am excited to help spread the word out to Columbus locals about the Bo Bartlett Center. I am enjoying my internship experience and am eager to learn more during the weeks to come.

AH2

Sydney Tenney

This week I started my Internship at the clothing boutique, Dear Stella. The owner of the boutique expressed interest in having an intern to help promote and manage the store’s social media accounts, revamp the website, and write emails and blog content. I thought that I would be the perfect fit considering I am a Communications major and have experience in all of the areas she was looking for. Coming into this internship I wasn’t quite sure what all went on behind the scenes of owning/running a clothing store, but after sitting down and having a meeting with the owner I finally got a glimpse of all the hard work that it entails. Even though it’s only my first week, I feel like I have already learned so much, and have had so much fun being able to show all of my creative ideas.

After sitting down with the owner of Dear Stella, Mary Margaret Culpepper, I learned that I will be doing a lot more than just sitting behind the computer (which when I heard this I got very excited because I love to be hands on and interactive) and channeling my inner creativeness. She explained that she wanted me to attend photoshoots and shoot some behind the scenes footage of the photoshoots, write product descriptions of the articles of clothing, come up with weekly giveaway ideas to post on the social media accounts, and come up with ways to keep the customers engaged online on the website and Instagram. Although I am just an Intern running the communications part of a small business right now, it is giving me the opportunity to get my foot in the door and gain experience so hopefully one day have the opportunity to be the director of a bigger companies communications department.

Gabrielle Bailey

I am currently interning at the Alzheimer’s Association. My internship consists of helping to promote their “Dancing Stars of Columbus” event. This event is a spin off of the television show, Dancing With the Stars. They pair local “celebrities” (influential members in the community, doctors, and philanthropist) and professional dancers for a dance competition. To attend the event, you must purchase a table, which is one-hundred and fifty dollars. Once you are at the event, you are given the opportunity to vote for your favorite couple. Votes are one dollar, but people usually choose to donate more since all the proceeds go to the Alzheimer’s Association. They also offer sponsorship opportunities for this event.

On my first day, Heather (another intern) and I, reviewed the Alzheimer’s Association’s existing social media calendar. This calendar was created for them last year by two interns from Auburn University. Since the calendar was only a year old, and only for the utilization of FB, it was still pretty much up to date. We did look at their Facebook analytics though and decided to alter the times of the posts from last year. By doing this, we hope to increase the visibility of the posts as well as the number of likes/shares. We also added days in the calendar to utilize Facebook live. We suggested getting footage of the dancer’s rehearsals to cultivate excitement for the upcoming event. I then started creating the graphics for our posts on Canva. Most of the posts consists of introductions to the star or pro dancers. I created three different designs and then asked Ally (my mentor) to choose the one she liked best. Once this was decided, Heather and I scheduled the post to upload on Facebook at the desired times.

I really enjoyed being able to look at the analytics of a business profile on Facebook. I hope to learn as much as possible about Facebook analytics while interning here. I hope the rest of my internship continues to have a heavy concentration on social media.

Derek Rains

February 6th, 2019, Mr. Pizza Brick Oven and Tap had its grand opening, and with the grand opening was PMB Broadcasting doing spot blocks and live radio commercials for their opening night.

After helping to set up equipment earlier in the day, I left Dave Arwood at location to go back to the studio uploading his breaks to both Q107.3 and Kissin’ 99.3, afterwards I was invited to rejoin him to hangout at the new restaurant and get to know the owners who were kind enough to give me an entire pizza for free!

A big take away from that night’s event was marketing, making deals with new businesses and getting on their good sides so that they’ll want to continue doing business with PMB rather than our competitor’s radio stations. It also doesn’t hurt to trade a promo when dealing with a new customer as they get to know you and the business and decide if they would like to continue contacting us in the future for events and other things.

Camisha Simmons

This week I sat in on my second meeting at the Radio Station. I am currently learning the basics of a radio station and what it takes to run one. It seems like an easy job, but it can get really complicated especially when things are not as organized as they should be or suppose to be. The station is currently in the process of reorganizing itself and the content that they produce. I am learning more about promotional aspects of the station because that seems to be their main concern right now. I mostly just sit and listen since I am still in the learning process of it all, but I am becoming more informed professionally about how to run a business and how to go about promoting and getting things done as they should be.

As of now the experience is not what you would thing it is in your head. When you actually start working and see everyone else working it is better that what you would think. I love the atmosphere and the setting of the station because it is comfortable and cozy, but it is also very professional at the same time. I have actually been keeping busy at the station that I have not had anytime to take any pictures for this blog. The experience is something you definitely need to be sure that this is the field of work you want to be in. It is a lot more intense than I thought it would be but in a good way and the employees are amazing. I say this mainly because I am still in the learning process which means I ask a lot of questions. Overall I am loving my experience so far.