Setting Us Apart – Moe’s Original BBQ – Elizabeth Strickland

Any good PR practitioner understands what sets their company apart from the rest. As easy as it has been to market and promote Moe’s Orginal BBQ Panama City Beach, I am now undergoing the process of setting us apart from the other 27 locations. Each store has their own character and flare. Each store also has their own preference, on which recipes they would like to make and sell. We’ve been able to pin point which recipes and specials we will make daily, based on feedback from the customers. My challenge this week is deciding how to promote and maximize these specials, to increase the bottom line for the business.

BBQ NACHOS! Served as one of our specials, daily! Yummy!

BBQ NACHOS! Served as one of our specials, daily! Yummy!

Another great way to increase the bottom line, is through product merchandise. I’m sure we’ve all gone to eat at a new restaurant and instinctively wanted to buy a t-shirt, souvenir kookie or cup. I want to focus on a few good products, which will raise the bottom line, while keeping the bottom line low.

My good friend, Ashton Pond. Ashton and I worked together at the Auburn, Al location, but has recently become a manager in Aurora, CO!

My good friend, Ashton Pond. Ashton and I worked together at the Auburn, Al location, but has recently become a manager in Aurora, CO!

Ultimately, I am beginning to embark the marketing side of PR, now that I’ve gotten a good grasp on what needs to be done to increase profit margins. I am looking forward to this new responsibility and all that there is to learn.

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Brandon Lashley – The Excitement is Building

post01062012-092052_601018_dataThis has been a great week for Steeplechase. We have a commercial and distributed it to the local television stations to begin advertising. We also met with the MWR Marketing Director to begin the advertising campaign on FortBenning. We will be taking the commercial that is sent to the television stations and have them play it on their advertising televisions in the various stores on base. The CSU Campaigns team has been working on advertising for the CSU campus and College Corner. As we get closer to the event I can start to see the excitement building up and it is infectious! I will be working the event but I am excited to be there.