This week I started my Internship at the clothing boutique, Dear Stella. The owner of the boutique expressed interest in having an intern to help promote and manage the store’s social media accounts, revamp the website, and write emails and blog content. I thought that I would be the perfect fit considering I am a Communications major and have experience in all of the areas she was looking for. Coming into this internship I wasn’t quite sure what all went on behind the scenes of owning/running a clothing store, but after sitting down and having a meeting with the owner I finally got a glimpse of all the hard work that it entails. Even though it’s only my first week, I feel like I have already learned so much, and have had so much fun being able to show all of my creative ideas.
After sitting down with the owner of Dear Stella, Mary Margaret Culpepper, I learned that I will be doing a lot more than just sitting behind the computer (which when I heard this I got very excited because I love to be hands on and interactive) and channeling my inner creativeness. She explained that she wanted me to attend photoshoots and shoot some behind the scenes footage of the photoshoots, write product descriptions of the articles of clothing, come up with weekly giveaway ideas to post on the social media accounts, and come up with ways to keep the customers engaged online on the website and Instagram. Although I am just an Intern running the communications part of a small business right now, it is giving me the opportunity to get my foot in the door and gain experience so hopefully one day have the opportunity to be the director of a bigger companies communications department.