Last week was a week of good ideas, and a much needed boost to my confidence in the workplace.
Tuesday I got to spend catching up on what happened the Monday before with the arrival of Hurricane Irma. My neighborhood must be in a really good spot, because the storm was underwhelming, to say the least. But I learned that Columbus Regional Health played a significant role that day in assisting evacuees and first responders.
The hospital sent out the Mobile Unit, which is essentially a traveling clinic, that was able to treat over 100 patients and give them access to much needed medication. The benefit of the Mobile Unit was that the emergency room was kept open for life threatening emergencies that may arise. Our hospital also took in 500 patients from hospitals in other parts of the state, as well as a few neonates.
I felt privileged to be able to help craft a press release on the impressive work my company did during such a time of distress.
On Thursday we finally had the much-anticipated First Friday Hero Committee meeting. This meeting was much bigger than I expected, as it was full of multiple nurses, doctors, and corporate personnel ready to hash out the next First Friday Hero.
With so many people in the meeting, ideas on who our candidate should be were fluttering around simultaneously — but none of them seemed to stick. Plenty of good ideas, of course, but no one who really had that thing that made us think “Yes, this is the person we need to highlight.”
Someone brought up making the Mobile Unit itself a First Friday Hero, which lead to someone else bringing up the Civic Center, and someone else bringing up the linemen. Then I pitched my idea: what if we highlighted them all?
So, in a special edition of First Friday Hero, October will be celebrating the first ever “Hurricane Heroes.” This makes my job much bigger, but I am excited to be able to pioneer such a commemorative experience. We will be honoring multiple organizations and entities that lent a hand during the hurricane, and posting a photo album of their efforts and community images that capture the goodwill that came out of the storm.
This week I plan to begin work on organizing a photo shoot so we can officially get started on the Hurricane Heroes album.
This week we began implementing some of the social media tactics we had identified in the web presence audits. Paul made Andrea and I admins for the Coldwell Banker Facebook page and the Groce and Fincher Facebook page. We posted to their accounts and created mailchimps to send out to the Columbus Board of Realtors. I also got a chance to go out with Paul and take pictures of a new house they were putting on the market. This helped provide more insight into how to market listings for realtors. Next week we will move beyond posting for just Groce and Fincher and work with other realtors to increase their social media presence.
Another slow week.
Something I’ve learned from working two communication-related jobs? PR works in seasons. At both RiverCenter and CRH it’s something I’ve seen. We have a week, or a few weeks in a row, that are tense and busy — prepping for events, logging donations, etc. Then there’s a brief period of reprieve where nothing happens at all. It’s all cyclical. While I enjoy the times I get to wind down and work on other projects that aren’t pressing me with deadlines, it can get a little boring.
Tuesday was just such one of these days.
Thursday went by a little more quickly though. We were supposed to have our FFH meeting, the first one I’d be able to attend, but when Jessica and I walked across the street to the conference center there was no one there. Nothing on the calendar. No one in the office. Doors locked. This is not the first time something like this has happened with the meeting either. Hopefully next month will go better.
Then I returned to my nook to work on some articles and prep myself for the second meeting of the day: meeting with Foundation about Thank You Notes. This is a project Raigan and I have been trudging through for a few months now. We brought our finished articles to the table and worked through the magazine’s layout with Ailene, the president of Foundation, and Wendy — Foundation’s hired graphic designer. I’m not sure how much opinion I’m meant to add to this blog, but I personally think Thank You Notes as a printed publication should be scrapped.
It’s an excellent opportunity to create touch-points with donors and potential donors, but the magazine has been so inconsistent over the months, and we’re living in an age where printed material is dying. As a monthly e-blast, TYN could have a much wider reach and gain more traction — as well as waste less paper. In addition, there’d be no need to hire a graphic designer if the newsletter was written on some kind of e-blast program, like MailChimp. Then anyone in Foundation could be responsible for it.
Although, I do like way it’s laid out now. I just always look for ways to innovate existing projects and make them more efficient. Then again, it is nice to have copies of my work in print for my portfolio.
This week, two of my jobs collided with one another. Ferst Foundation donated copies from from Denene Millner Publishing to the Boys & Girls Clubs North Club Unit. I am the marketing assistant for the Boys & Girls Clubs, so it was nice to see two great organizations I work for come together! The books donated were “There’s a Dragon in My Closet” by Dorothea Taylor and “Crown: An Ode to the Fresh Cut” by Derrick Barnes were donated to the Club members.
We are working on collaborating with local school, Emmanuel Prep. We hope to get some of their students to register for Ferst Foundation through the site. Also, I shared the weekly fun fact for Friday, which wasn’t exactly fun, but it provided great information on literacy. (side note: check our Facebook page out!!) Lastly, I work on two sections for Muscogee County Ferst’s page. I hope to have them completed at least by Wednesday to send to Warren for approval!
I worked more on emails for California and helped put together promotional bags that were being prepared for the Way Down Film Festival. Also, a new office was added so I helped rearrange some items from one office to another. I prepared a schedule for the Rock Mountain Convention. Richard, the head of Fun Academy Motion Pictures, came in on Friday. I got to meet and speak with him about what I was doing as an intern and a little bit about the film industry.