This week at WCJM was awesome because I got to participate in sales!
I’ve been there for weeks and the one branch of radio I feel I have not gotten to get into was sales, so I asked Steve Wheeler, our station manager, if I could go out and participate in that. He said yes, so Friday, I got all dressed up and went out with Dr. Dave. He is a DJ here that also does sales, just like Smoot. There is also Mike, whom I have never mentioned, that works at the Bull who is strictly sales. And, lastly, Gator is the production manager.
Friday, I was able to go out and participate in sales with Dave. The first place we went to was the new Merle Norman in Valley, Alabama. They have done advertising with us in the past a few times, and plan on doing it in the future. Now, that of course was mentioned in the 20+ minutes we were there, but what I found out Dave’s approach is – he likes to talk and make people feel comfortable. He talked about what was going on in his life lately, he told her about his niece and other recent happenings, etc.
After we left he told me that for him, sales is really is about finding common ground with people and making them feel comfortable. I applied what I am learning in my Intro to PR class and we talked about how one must maintain old relationships while also starting new ones with new clientele. We also got to talk to some potential new clientele in Valley at Jin Express for a moment before we were basically shot down and he told us, “I’ll talk to Smoot.” This is something Dave said to never get offended by or worry about, because this happens all the time – some people want to deal with a certain person or could even NOT want to deal with you because of some other person. It is just the way it is in small town radio.
It was a fun and interesting time, and I could feasibly see myself working in sales!