Brandon Lashley – “Check, Is This Thing On?”

PMBWe are just 2 weeks away from the steeplechase and I am beyond excited about it! Last week I went with the General Manager and the Executive Director and we went to PMB broadcasting. We ended up being on 3 radio stations, 1 live and 2 recorded. By far my favorite of the three was the live broadcast because it allowed me to talk impromptu about the steeplechase and working with the women of the steeplechase. we joked around for a minute on air and were able to talk about steeplechase in real time, which was an experience. The recording sessions were  interesting in their own right. the first one, the radio personality was quite humorous, and kept us entertained while the second was more structured and information based.

Another thing I was able to accomplish was updating and creating a webpage for the leadership of the steeplechase. I have never actually changed a website before and this was a great experience for me.

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Brandon Lashley – Steeplechasing Fort Benning

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Hello all! I know it has been a while since my last post but Midterms cannot be forgotten. I know you all are DYING to know what the Steeplechase has been up to. Over the past 2 weeks the advertising everywhere began as of October 1st. I myself have seen a few commercials and am proud of them because I was a part of it. I know it sounds petty but being a part of something of this importance is a big deal!

The military end is doing great! We began our advertising and it is heavy. This is not to say we are suckering the military into going to the event, however it is a great family event that will definitely be a great time. Not to mention the tickets for military is discounted; 16 for infield tickets, 16 for car passes, and anything else is 10% off, not to mention kids 6 & under get in free! Some of the advertising we are doing is on the MWR website with a digital flyer and on the event calendar. There is a marquee outside the Postal Exchange (PX) but Kim (My Boss) decided against it deciding to have that for next year. Our 30 second TV commercial will also be used to advertise within stores and restaurants  on base, such as Subway, so as Soldiers stand in line for any reason they will be able to see our event. Being the first year reaching out to the military of this magnitude, branding will be very important.

I also went to a very nice dinner with key people of the Steeplechase with guests that have helped us tremendously in our efforts for the steeplechase: Dr. Timothy Mescon, Columbus State University‘s  President, as well as Fort Benning‘s Base General, Major General H.R. McMasters. I was very honored to be there with these men.

As far as the CSU Advertising is concerned the Campaigns team has made a lot of progress, from finishing the College Corner flyers to visiting neighboring universities to advertise the event and the Universities own area.

That is all for now.

Brandon Lashley – The Soldiers and Students

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These past 2 weeks have been quite exciting for the Steeplechase on 2 fronts; the first front is the reaching out to advertise and gain support for military personnel for the event. the second is the reach onto the Columbus 

State University campus. With the help of a campaign class instructed by Dr. McCollough, we are able to make advertising that will be directed toward students of CSU and the surrounding college campuses. There is a strong desire to incorporate military and students into the curriculum of the Steeplechase. This year will be the first year of the “College Corner”, an area that is specific to college students for tailgating, live bands, all the while having a great location to watch the race.

Some of the progresses we have made are tickets have been distributed to Fort Benning‘s Moral, Wellness, and Recreation (MWR) ticketing office to
 sell tickets at a military price. There is also a meeting that has been set up for Tuesday, September 17th to meet with Shannon, who is the Marketing Director for the MWR. We will then know if we have the ability to market on Fort Benning and to what extent. This will be a great event that would be great for the family with plenty of things to do for the kids. This is an exciting event and it is my goal to see a heavy military and college presence at the Steeplechase at Callaway.

Brandon Lashley – Steeple Chase – Off to the Races

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It is not everyday that a college student gets to be a part of something as big as planning and advertising of a Steeple Chase. I am grateful that I have been afforded this opportunity. I want to first tell you a little about the Steeple Chase in which Callaway Gardens holds on a yearly basis this being the 29th annual event, then discussing what I will be doing.

As I stated before this year will be the 29th annual event Callaway will be hosting, which is sanctioned by the National Steeplechase Association (NSA). There are a total of 26 Steeple Chase events within a given season consisting of nearly 200 races with a total purse of more than 4.6 million dollars per year. Many events will take place the day of the Steeple Chase in which I may elaborate on later.

As an intern for Callaway Gardens in this event process it has been tasked to me to learn as much as I can about Callaway and the Steeple Chase. This alone will take quite a few days. I will be working with very influential people within the surrounding area to help promote and plan for the event. I will also be assisting with a Campaigns class this semester to promote the Steeple Chase to Columbus State University students. This is only a snapshot of some of the things I will be doing and will hope to accomplish.

This is an exciting time for myself and CSU as a whole to participate in this event. I am proud to be a part of this and hope to exceed the role of intern.

For more information about the event go to www.steeplechaseatcallaway.org
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