Tonight 98.3 The Beat planned a special event at club Medallion. We have ran several PSA’s on the radio and across Clear Channel’s local radio stations in Columbus, GA. Wednesday’s are usually a big night for club Medallion so the estimated outcome for the audience should be rather good. I won’t be able to attend the planned event tonight because I have to work and will not get off until late, but I know my mentor will let me know how it went on Friday. Although I will not be able to attend the event everyone seemed very excited and a lot of talk was going around the event. I also helped with advertising and promotion for the event. The word needs to get out not only on the radio but by word of mouth.
Nearly after one month of working with the Greater Columbus Georgia Chamber of Commerce, specifically with the Young Professionals Program, I was made content creator of the organization’s Facebook page. It is now my responsibility to research information about our audience including gender, when they are most active online, and what posts they enjoy, to get the most exposure when Facebook posts are made.
The Young Professionals Program was formed in response to a growing need to strengthen recruitment and retention of young talent in our region. Benefits of being part of this program include unique social and unique social and professional networking opportunities, participating in organizations and activities that contribute to community and business development, and taking active leadership roles in the community.
Moments after publishing my first Facebook post on behalf of the Young Professionals Program, I was given another exciting task. My supervisor explained to me that she is interested in raising awareness of the Young Professionals Facebook page. The thought of a Facebook Contest really excited her, and she offered to give winner(s) a free membership into the Greater Columbus Georgia Young Professionals Program. Ordinarily, the membership fee is $75. So, the winners(s) of the contest will obtain all of the listed benefits of being a Young Professional member for free!
After deciding on an outreach method, a Facebook contest, we needed to come up with a type of contest that would stir up the most interest in community members. When thinking of contest ideas, I wanted to come up with something that people would enjoy doing. I also wanted to draw attention to the program’s Facebook page by involving the community somehow.
Below are my ideas:
1. Writing Prompt Contest
Participants would write one paragraph explaining why they deserved to win. These paragraphs would be posted on the YP Facebook page wall.
2. Video Contest
Participants would make short video explaining why they should win. These videos would be posted on the YP Facebook page wall.
3. Fill in the Blank
We would post a sentence like , “Young Professionals are ____________, ______________, and _________________.” Participants would make a post including the written statement and fill in the blanks.
4. Caption Contest
We would post a photo and participants would post a creative caption to go along with the photo.
5. Q & A Contest
We would post a trivia question and the first person with the correct answer wins.
In order to get the community involved, I suggested that winners be determined by the number of likes their post receives by other people. The person whose post receives the most likes will be the winner. Also, in order to be eligible to win the contest, I suggested that participants like / fan the Young Professionals Facebook page.
I have sent my supervisor this list of ideas and I am currently awaiting her opinions. Hopefully, one of my ideas will be used for the first Young Professionals Facebook Contest!