Dana Coburn – Completing the Wedding Brochure

The Wedding Brochure is something that I have talked about before, but with all the fuss of multiple weddings this semester it has been hard to focus mainly on that. However, I have been making progress with it and I plan to have it completed and ready to present to my supervisor on Thursday November 15th.

The main things that I have been doing today are finishing the template; which I plan to have completed tomorrow, and the laminated floor plans. The template will be for the vendors that The Rankin uses to the clients are able to easily have access to all the contact information needed to start planning and ordering things from these vendors. The floor plans are also meant to help them easily visualize where they want things, and I am laminating them so they are able to erase or change it completely whenever they need to.

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I hope that this will help with the organization of all weddings, as well as the marketing plans we have been discussing since August. The Rankin is such a great space, however the Public Relations experience needed is crucial. There are so many ideas that just need to be put into action. Once the wedding brochure is completed, we will start marketing how easy things will move along if a wedding is booked at The Rankin Gardens & Atrium.

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Dana Coburn – The Creation of Wedding Packages!

These past 3 weeks of being apart of The Rankin team has been great! They have given me several tasks that have given me the opportunity to use my communication skills in real life. Recently, the director of sales, Robbie Montfort, has asked me to be apart of their new wedding package creation. I am excited for this new project because I am able to use all of my integrated web design skills to create the name tags, brochures,flyers, and I have also been able to visit different supporting company’s in the uptown area.

Yesterday I completed the flyer and I will be bringing it to our weekly meeting on Tuesday for editing and verification. Being able to see my work as an intern used in sales is exhilarating and shows that all my hard work in school is actually paying off.  I was excited to show the Marketing Graduate Assistant everything I knew how to do on the computer. She was very interested because during her time as an undergraduate student she told me that they were not as hands on as the Communications Department. That alone showed me that I am apart of a great department that gives us the opportunity to become familiar with the outside world before we are thrown into it.

 I will continue meeting with different businesses in the uptown area that will be apart of this package. We are not exactly sure what they can offer yet, but we are hoping that coupons from their businesses will help enhance our package for the future bride and groom. Our hopes overall for this package is to increase our publicity while supporting our neighbors in the uptown area. If one business succeeds then we all do!

Jasmine Jones – Learning the Marketing side of News Broadcasting

This week I was open to another side of the news station as I was introduced to Brian Correll, the marketing director of WTVM.  I was at awe in everything that goes through that department of the news station in order for the news to even get on air as well as the commercials.  I learned how to place logos on commercials for the station, which was interesting because that is not something I think about while watching television.  The marketing department deals a lot of ads and clients in order to earn revenue for the station.  I also got a chance to speak with the editors who make the commercials as they told me how extensive the commercials can be compared to others.  This was a great learning experience because I had no idea everything that entailed within the marketing department.

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Christina Kleehammer – WTVM – Week 3: Marketing

Have you ever wondered why some TV shows air on one network at a certain time in one city, then when you travel to another city, the same show comes on at a different time on a different network?  I never knew why that was.  Then, Robert, one of the Marketing Producers at WTVM News Leader 9 explained to me how that works.  Network shows, such as “Good Morning America” and “The View”, show at the same time on every ABC network station.  Local shows, like the news, are produced locally and air at particular times.  Then, there are the syndicated shows, like “Kelly & Michael”, and “The Ellen Degeneres Show”.  These are shows that are produced nationally and are purchased by local networks to fill syndicated time slots.  That’s why they don’t play on the same network and at the same time in every town.  It just depends on which station purchases the show.

You might be asking: What does this have to do with the marketing department?  Great question!  The Marketing Department is in charge of all promotional and commercial materials for WTVM and WXTX.  This includes commercial production, as well as informing the TV audience about what is coming up on the station.

Robert works for the part of the Marketing Department that promotes the actual shows that are coming up.  Because TV shows come from national and local sources, he has to coordinate the information and set them to air at the correct time.  For example, network shows can come with their own promotional spots that need little more than to be aired at the right time slot.  Syndicated shows also come with their own promotional spots, but the specific information about when the show will air needs to be added.  Then, there are the local news shows.  These shows have promotional spots, called topicals, that the anchors record, and the marketing department produces everyday in the studio.

I was able to help Robert write the script for one of the topicals for the day.  The story was about a rise in gun permit requests in Muscogee County, and the spot needed to be 13 seconds long.  Here’s what we came-up with:

“Are new legislation proposals causing a spike gun permit requests in Muscogee County?  We’ll have new information from the probate office and bring you the latest on this story.”

Robert creates daily topicals for WTVM News.

Robert creates daily topicals for WTVM News.

Robert talks to one of the news producers to find out the news topics for the day.

Robert plans the daily news topicals with one of the news producers.

On Wednesday, a major storm system came through the area, which made it an exciting day to work in a local news station.  Regularly scheduled programing gave way to the meteorologists who kept the locals up to date on Tornado watches and warnings. That was the day that I got to work with Jerry and Mike.  They are also Marketing producers, but they work in a different part of the department.  Rather than working mostly with news and programming, they work with the sales department to produce commercials and promotional spots for local businesses.

Mike creates a promotional piece for WTVM business partners.

Mike creates a promotional piece for WTVM business partners.

One of our tasks for the day was to film Business Break with Adelaide Kirk.  Because the meteorologists were live in the studio most of the day, we filmed segments in a makeshift studio on the second floor.  Stylists from Sunday’s Ultimate Salon and Day Spa came on to promote their services, and a representative from TIC Federal Credit Union came to promote their annual Tip-A-Snake even that raises money for the Children’s Miracle Hospital.

Jerry films a segment for Business Break with Adelaide Kirk.

Jerry films a segment for Business Break with Adelaide Kirk.

Stylists from Sunday's Ultimate Salon and Day Spa visit Adelaide Kirk on Business Break.

Stylists from Sunday’s Ultimate Salon and Day Spa visit Adelaide Kirk on Business Break.

Hayley – Communication Dept – Chick-fil-A Corporate Day One

Hey Everyone,

My internship this semester is working hand in hand with the Communication Department. These tasks vary from planning Induction Ceremonies, attending committee dean search meetings, to very soon planning a new public relations package to market this department to high schools around the Columbus, Georgia area.

One major component about being a Communication major, is the ability to take what you learn in the class room, and put it to use in the real world. Due to my experience and training that I receive by being a Communication major, I have had amazing career opportunity with Chick-fil-A. For about two and a half years I have work with marketing for this company.

Last week, I was sent to the corporate office for Chick-fil-A to get certified as a Restaurant Marketing Director for the company. Communication and marketing work hand in hand when you are trying to promote a product. My next few posts are going to focus on this training experience and the communication tools that I now have to use within my job.

Day One was exciting. RMD stands for Restaurant Marketing Director. This training consisted of twenty other RMDs from around the nation. When we first walked through the Corporate doors we were greeted with a “Welcome” sign and each seating arrangement was personalized for us with a name plate, marketing planning book, and a jump drive with all the important documents we would be discussing throughout the week. The third picture was when Corporate allowed us to go on a “Backstage Tour.” This is a process where we get to see behind the scenes. They have made it very exciting for all of their guests, and anyone can participate in this if they schedule it with corporate. Each group stands in front of a green screen and a picture is taken to remind everyone of this experience.

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There are many floors that lead of to the CEO’s, Truett Cathy, office. He recently just celebrated his 92nd birthday. A survey was done with every employee to write down words that describe their leader. The words that are bigger, were the words that came up more often. This can be looked at as communication research when we do surveys. The type of research would be classified as more as qualitative research. When we toured Truett’s office he was out for the day but we got to visit inside his office and see his collection of Coke bottles and gifts that people have given him from around the world. He calls his office the “Tree House.” Its completely surrounded by windows and you feel like you are actually in lined with the top of trees that surround the corporate facilities.

For the remaining of the day, we had training sessions that focus on SWOT analysis, and working in groups. The group work reminded me a lot of the Group Communication class that you can take through the Communication Department. We had certain assignments where we had to discuss what strengths we can bring to the table, what our weaknesses are, and the importance of brainstorming. Through any group assignments, especially BIG PLANNING assignments you go through a process call Forming, Storming, Norming, and Performing. We ended the day by driving to Hapeville, GA (exit right after the Atlanta airport) to visit the FIRST Chick-fil-A. This is where the story all began for this company. (SHARED STORY). And, my story has just began on this experience and journey through corporate Chick-fil-A.