Brandon Lashley – Steeplechasing Fort Benning

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Hello all! I know it has been a while since my last post but Midterms cannot be forgotten. I know you all are DYING to know what the Steeplechase has been up to. Over the past 2 weeks the advertising everywhere began as of October 1st. I myself have seen a few commercials and am proud of them because I was a part of it. I know it sounds petty but being a part of something of this importance is a big deal!

The military end is doing great! We began our advertising and it is heavy. This is not to say we are suckering the military into going to the event, however it is a great family event that will definitely be a great time. Not to mention the tickets for military is discounted; 16 for infield tickets, 16 for car passes, and anything else is 10% off, not to mention kids 6 & under get in free! Some of the advertising we are doing is on the MWR website with a digital flyer and on the event calendar. There is a marquee outside the Postal Exchange (PX) but Kim (My Boss) decided against it deciding to have that for next year. Our 30 second TV commercial will also be used to advertise within stores and restaurants  on base, such as Subway, so as Soldiers stand in line for any reason they will be able to see our event. Being the first year reaching out to the military of this magnitude, branding will be very important.

I also went to a very nice dinner with key people of the Steeplechase with guests that have helped us tremendously in our efforts for the steeplechase: Dr. Timothy Mescon, Columbus State University‘s  President, as well as Fort Benning‘s Base General, Major General H.R. McMasters. I was very honored to be there with these men.

As far as the CSU Advertising is concerned the Campaigns team has made a lot of progress, from finishing the College Corner flyers to visiting neighboring universities to advertise the event and the Universities own area.

That is all for now.

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Brandon Lashley – The Soldiers and Students

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These past 2 weeks have been quite exciting for the Steeplechase on 2 fronts; the first front is the reaching out to advertise and gain support for military personnel for the event. the second is the reach onto the Columbus 

State University campus. With the help of a campaign class instructed by Dr. McCollough, we are able to make advertising that will be directed toward students of CSU and the surrounding college campuses. There is a strong desire to incorporate military and students into the curriculum of the Steeplechase. This year will be the first year of the “College Corner”, an area that is specific to college students for tailgating, live bands, all the while having a great location to watch the race.

Some of the progresses we have made are tickets have been distributed to Fort Benning‘s Moral, Wellness, and Recreation (MWR) ticketing office to
 sell tickets at a military price. There is also a meeting that has been set up for Tuesday, September 17th to meet with Shannon, who is the Marketing Director for the MWR. We will then know if we have the ability to market on Fort Benning and to what extent. This will be a great event that would be great for the family with plenty of things to do for the kids. This is an exciting event and it is my goal to see a heavy military and college presence at the Steeplechase at Callaway.

Robbie Watson – Behind the Scenes

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One of the perks of broadcasting include an occasional, behind the scenes look at some of the community’s Leaders and how they operate in their respective fields.   Last night was one such occasion at Riverside, home to Fort Benning’s Commanding General MG HR McMaster where I got a rare glimpse at this well known leader, who has served during the last decade at war.

Civilians are often far removed from military life even though our neighbors at Fort Benning frequently, rotate in and out of harm’s way.  Last night, I met a mother who deployed four times during Operation Iraqi freedom. She sacrificed four out of her daughter’s eight years to serve our country.  Though I have had the pleasure of meeting many athletes, superstars, and politicians during my two decades in broadcasting, nothing tops spending time with these men and women in uniform who are real heroes.