This past week at Christ Community Church (CCC) has been full of social media. I have been doing a lot of research to find out what channels of social media would be best for CCC to use. Facebook and Twitter are in the top ten most used social media sites for 2013 and 2014, and I thought that would be a good place to start. I spoke with Allen Allnoch, my internship adviser at CCC, and he notified me that CCC already has accounts on both Twitter and Facebook. I knew they had a Facebook account, but I had no idea they had a Twitter account. I started following CCC on Twitter this past week and have been working specifically with CCC’s Facebook and Twitter accounts. I am not managing the accounts in any manner. I am doing the research on both accounts to see what posts get the most attention in order to help make the posts for each channel of communication better for CCC to reach out to more people. I have almost finished the statistics for the Twitter account and will next be starting on the Facebook account next. I am thinking that the Twitter account needs to aim to reach teenagers or the youth and young adults at CCC since research states that age range uses Twitter more. The Facebook account will most likely be aimed towards the adults at CCC since research states that is the channel of social that age group uses the most. I am excited to finish up the statistics for both channels of social media for CCC so that they can be more efficient in their posts and reach more members of the church as well as people in the community.
Well, my internship at Easter Seals is coming to an end. I am very proud of everything I have accomplished during this semester. My goal was to help increase their social media presence and I feel like I successfully fulfilled that goal. I have also gotten the opportunity to be involved in so many aspects of how a non-profit organization works. In addition to all of the work I completed, I was able to make some very special friends. This internship has been one of the best experiences I have ever had in my academic career. My confidence and knowledge has grown tremendously in just a few short months.
With all of this being said, I would like to announce that although my internship is coming to an end, my time at Easter Seals is not. The CEO and other directors I have been working with were so impressed with my work that they offered me a permanent position as their marketing person. This is a new position at this facility and I am excited to put everything I have learned in the Communication Department into action to help build a brand for this organization.
I want to say a quick thank you to the department for the opportunity to complete a senior internship, without this opportunity I wouldn’t be graduating with a job at an organization that is so dear to my heart. This really is a dream come true and an answered prayer.
Please continue to check Easter Seals Facebook page to stay up-to-date! Thanks for reading!
One of my main goals going into this internship was to give Easter Seals West Georgia a presence on social media. This was a very slow process because I had to convince the directors that it would be worth their while and I also had to teach them how to operate the sites. Before we could start to build our presence on Facebook, we had to make sure that parents and caregivers were aware of our interest in possibly posting pictures, testimonies, and videos of their participant on the internet. To ensure that we received the appropriate consent, I was able to assist the directors in writing a release form to make it clear what our intentions would be. Once the directors and families were on board with becoming more active on social media, Facebook in particular, we had a meeting to discuss goals and expectations for this venture. To start off, we decided to make it a goal to post at least once a week. This might sound funny to those of you who update your social media sites multiple times a day, but this was a big commitment for Easter Seals. They were worried that they would forget to update the site and when my internship was over, that they would not know how to continue to update.
With all of the upcoming fundraising events, it became very easy to find something to post on Facebook. I have been able to share the promotional videos for the Walk With Me event, create event pages for all of the fundraisers, post pictures of the playhouses, and update everyone on the details for each event. I have been encouraging all of our friends to share every post about an upcoming event with all of their friends and we have seen an increase in the interest for these events. Social media has really proven to be a useful tool. I already knew how helpful it could be for Easter Seals and now the directors know, too!
One aspect we are currently working on is building their friends list so that more people will hear about what is going on at Easter Seals. We have asked all of the board members to send us a friend request and are now asking all of the families who have a Facebook account to find us. Eventually, Facebook will be the best place to find updates on the center and we want everyone who is touched by the work that Easter Seals is doing to stay up to date on what’s happening.
So, what will happen when my internship is over? Well, I have started to prepare for that. I am creating a step-by-step “How To” presentation so that the directors will have a place to go if they forget how to update a status or comment on a post or share a video. I have also started a file of possible topics to post on social media sites. Some of those possible topics include monthly stories of families that Easter Seals has touched, facts about different disabilities, updates on small victories that happen daily, and other related topics. The directors and I have decided that our overall goal is to keep Easter Seals on the minds of the members in our community and social media seems to be the best way to do that. We want to symbolically “open our doors to the community,” not everyone will get the opportunity to actually visit the facility, but hopefully through Facebook they will get a picture of how wonderful Easter Seals is and what we are doing to serve the local community. Please visit our Facebook page to see what’s going on, a lot of events are coming up soon and you don’t want to miss any of them! Thanks for reading!
This week at Easter Seals, we are getting everything ready for our big kickoff breakfast for the Walk With Me 2014 fundraiser. This breakfast is for all of the returning team captains, new people interested in starting a team or those simply interested in participating in the walk and want to know more about it. We are serving a pancake breakfast at 7:00 this Friday morning at the Easter Seals West Georgia facility. Shortly after everyone has received their food, there will be a short PowerPoint directing people through the process of signing up their team for the walk on the website and setting up their online fundraising page. Instead of it being your ordinary, somewhat boring, informational meeting, we want this year’s breakfast to be more like a pep rally. So, as guests are eating, we have arranged for some of the children and adults who go to Easter Seals to pump them up with a cheer. We have been working very hard on this and they are excited to show everyone their cheer skills, they even get to shake some pom poms!
This breakfast is very exciting because it marks the starting point of a city-wide campaign to raise money for our local Easter Seals. Each team sets a goal for how much money they will strive to raise and they get to decide individually how they will meet that goal. It cost $25 to participate in the walk, so some teams recruit as many people as they can to join their team. Other teams design and sell t-shirts or other goodies. It will be fun to see what this year’s teams will come up with to raise that money.
This is the third year Easter Seals West Georgia has hosted Walk With Me and I have a feeling that this year will be better than ever. There will be a live band, a fitness trainer to help stretch all the walkers/runners, someone from Oxbow Meadows with creepy-crawly critters, stilt walkers, and we are looking into even more.
Everyone at Easter Seals is very excited about this year’s walk! I am currently working on a promotional video for the event, including pictures from the past two years, information about the event, and it also includes some of the participants asking viewers to “Come walk with them!” It’s coming along nicely and will hopefully debut on Facebook in the next week. Check it out by visiting our page. If you would like to find out more about this event, how you can help or get involved, visit the Easter Seals West Georgia Walk With Me website.
Nearly after one month of working with the Greater Columbus Georgia Chamber of Commerce, specifically with the Young Professionals Program, I was made content creator of the organization’s Facebook page. It is now my responsibility to research information about our audience including gender, when they are most active online, and what posts they enjoy, to get the most exposure when Facebook posts are made.
The Young Professionals Program was formed in response to a growing need to strengthen recruitment and retention of young talent in our region. Benefits of being part of this program include unique social and unique social and professional networking opportunities, participating in organizations and activities that contribute to community and business development, and taking active leadership roles in the community.
Moments after publishing my first Facebook post on behalf of the Young Professionals Program, I was given another exciting task. My supervisor explained to me that she is interested in raising awareness of the Young Professionals Facebook page. The thought of a Facebook Contest really excited her, and she offered to give winner(s) a free membership into the Greater Columbus Georgia Young Professionals Program. Ordinarily, the membership fee is $75. So, the winners(s) of the contest will obtain all of the listed benefits of being a Young Professional member for free!
After deciding on an outreach method, a Facebook contest, we needed to come up with a type of contest that would stir up the most interest in community members. When thinking of contest ideas, I wanted to come up with something that people would enjoy doing. I also wanted to draw attention to the program’s Facebook page by involving the community somehow.
Below are my ideas:
1. Writing Prompt Contest
Participants would write one paragraph explaining why they deserved to win. These paragraphs would be posted on the YP Facebook page wall.
2. Video Contest
Participants would make short video explaining why they should win. These videos would be posted on the YP Facebook page wall.
3. Fill in the Blank
We would post a sentence like , “Young Professionals are ____________, ______________, and _________________.” Participants would make a post including the written statement and fill in the blanks.
4. Caption Contest
We would post a photo and participants would post a creative caption to go along with the photo.
5. Q & A Contest
We would post a trivia question and the first person with the correct answer wins.
In order to get the community involved, I suggested that winners be determined by the number of likes their post receives by other people. The person whose post receives the most likes will be the winner. Also, in order to be eligible to win the contest, I suggested that participants like / fan the Young Professionals Facebook page.
I have sent my supervisor this list of ideas and I am currently awaiting her opinions. Hopefully, one of my ideas will be used for the first Young Professionals Facebook Contest!
Today, Kern suggested that I work on the Department of Theatre Facebook page. She sent me several pictures from the Cat in the Hat production that needed to be added to the online Facebook photo album. Also, she sent me a congratulatory blurb that needed to be added to the page. Congratulations were given to Kimberly Faith Hickman, this year’s Hazel Hall Brennan Distinguished Alumna award recipient, and Jackie Titus, chair of the Theatre Angels Committee and recipient of the Neal Fenter award for service to the department. Within an hour, the post had received several likes illustrating the great support for the music department and its faculty.
I was also tasked with a little bit of investigative work. Kern asked me to go to the Schwob School of Music faculty directory and find their professional Facebook pages as well as any other Facebook pages for departments within the School of Music. So, I searched for every faculty member listed on the website on Facebook. This was a tedious process but I was able to find a majority of faculty members on the social media website. I believe the intention is to update Schwob School of Music website with more faculty information, including links to their professional Facebook pages.
It’s only Tuesday and I have already completed so many tasks for the College of the Arts and the Department of Theatre! So far this week, I created an Excel spreadsheet in which I compiled the list of 2013-2014 single ticket sales for Seussical and The Cat in the Hat. I updated the COA and Department of theatre Facebook pages with the news of Dr. Becky Becker’s published in article in Review: The Journal of Dramaturgy as well as a sneak peek photo album of The Cat in the Hat.
Also, I updated the Department of Theatre’s website with details of upcoming productions. I am excited to report that the COA’s website as well as all the departments within the COA will be receiving a design overhaul. Kern is attempting to establish a more cohesive and recognized brand for the College of the Arts which includes all of its departments (Art, Theatre, Communication, Music). I hope to help her in creating a brand for the college. I learned a lot about this last semester in my Into to Public Relations class semester. John Lester, Assistant Vice President of University Relations, spoke to our in class in detail about how he had to rebrand all of Columbus State University. It was a long process but overall, the university has a much more professional and updated look.
Here is the current logo. Hopefully, I will be able to help establish a new brand for the COA!
As far as the NPACE Center is concerned, I am still working on constantly updating both NPACE and the Communication Department Facebook pages. Also, as the intern blog coordinator I am tasked with editing and maintaing the overall appearance of the the blog. I am still looking for the perfect theme for this blog, so more changes are to come!