A Sign of Beauty

purple plant

As the weather cools down many individuals would think that it would become a slow time for the Columbus Botanical Garden. This is partially true but only because the weather is cooler. This is not because the flowers are not in bloom. Actually on the contrary there are always flowers in bloom.

Each season the Botanical Gardens make sure that there flowers going out of bloom will be replaced with new ones that bloom that season. So this year it has been my job to help gain awareness and also get more people involved in the winter. While promoting event and also helping with their social media presence I have found that more people are coming to take photos and also visit. Mainly for the upcoming Christmas or Thanksgiving seasons for cards and other family activities.

With these holidays quickly approaching many more people are coming to visit due to the need of beautiful places to take these photos with great backgrounds. Hopefully as this season continues I may be able to assist the Gardens to gain a few more customers.

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What a Sale

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Over the past few weeks I have been assisting on creating buzz about the flower sale at the Columbus Botanical Garden. By creating a list of outlets to market ideas for the Gardens this finally gave us the chance to use it. However like many first times using something, things went wrong. For example the time period was much too late to create and also print all of the flyers and news articles so much of the attack was by social media.

By using mostly social media, there was a larger turn out for a younger crowd but I personally felt as though more individuals should and could have come and joined in the fun.

One of the days I assisted with the flower sale, I realized that there was no way that attention was being drawn to the location and also to the flower sale itself. For that matter I suggested that we have the volunteers that helped simply stand by the street and wave at individuals passing by. This immediately increased turn out because of the ability to draw attention to the Garden and people realizing that there was something going on.

All in all the event was a success and also allowed for the Garden to use different ways of drawing attention and marketing themselves. Hopefully this will continue on with the next event and also help with many more events to come.