The first week of box office sales did not do as well as expected. The biggest problem as of right now is keeping the movie in theatres. If the movie doesn’t do well in selected theatres they will stop showing Stubby on their screens and replace it with a different movie. Many theatres had a low number of screens showing the Stubby movie. Any time we see a low number of screens in a theatre, we report it to the sales representative of that region.
We have been checking the number of screens on theatre’s for specific dates. This past week we checked the screen times for Friday. We are also checking to see if Sherlock Gnomes is in the same theatre’s we are showing Stubby. This is a competitor as it is a kid friendly animation film. Also, this coming week the Infinity War movie is coming out. This will be a huge competitor to not only Stubby, but any movie in the theatre’s.