Andrea Smith

Blogs 1 & 2

I am heading into week three of my student internship with CB/KPDD. Last week Madison and I were introduced (or “rolled out”, was the term Paul used) to the agents in a meeting. Thankfully, Dr. Gibson and Professor Robinson did all the talking for us, and Madison and I just introduced ourselves.

I am looking forward to working with Madison, she and I seem to have similar personalities and backgrounds. It makes for a good team atmosphere.

We have created a web presence audit (in excel format) for agents and Madison created a Social Media calendar to share ideas. We have an internal document shared between Madison, Paul, and myself that includes our notes. We then created a “one sheet” to share with the agents to focus their efforts for improvements, but to also point out where they are performing well.

Next week we will begin meeting with agents one-on-one to review what we have found online and share our suggestions.

Getting to know Paul Fincher has been great, he has a lot of knowledge and is a good person to model other agent’s social media strategies after. Ed Grifenhagen is the Director of Sales & Development for CB/KDPP. We met with him our first week in training and he was able to give great insight on how best to help agents as they move along in their real estate careers.

I am looking forward to week three and getting to more agents as we go along.

Kasey Cross

Week 3

I can’t tell what the best part of a three day weekend is. Is it the fact that we get a three day weekend, or that we have a four day work week? Either way, a three day weekend is definitely the gift that keeps on giving.

Last week was a nice wind down from the fast paced environment of planning and executing an event. On Tuesday,  I was able to join my two communication worlds of CRH and the RiverCenter during our meeting with Pam Fair from SafeKids Columbus. Her goal is to get community leaders to donate and sponsor SafeKids. She came up with a graphic chart of what perks being a corporate sponsor would include, and intended to hand out these one-sheets to potential sponsors.

Working in Development at RiverCenter has allowed me to come into contact with many of the details that include working with a corporate sponsor. Using these experiences, I was able to brainstorm with Pam a visual that would more effectively help her recruit sponsors. I gave her my idea of a brochure that not only included her graphic but also information on SafeKids, and a tear out section for sponsors to fill out in order to make their donation. Pam loved it, and I am hoping I’ll get to work with her on the actual design and implementation of the brochure.

Brochures seemed to be the theme last week, as I spent Thursday putting the finishing touches on brochures for our cardiology and interventional radiology departments. The technician who requested them wanted a large amount of information included in a very small space, so I’ve been working on this project for quite some time. Formatting the brochures was a struggle, and I had to do a lot of remodeling with the information. But last week I finally finished the project, and I’m excited to get a physical copy that I can add to my portfolio.

This week I’m hoping to get a few more writing projects, as its been a while since I’ve been able to write content for the hospital. We’re finally getting the ball rolling on the Thank You Notes collaborative we’re doing between Marketing and the CRH Foundation, so hopefully this will include more editing and creating. I’ve also got a First Friday Hero meeting lined up, as well as a meeting with the head of Foundation to discuss our upcoming publication.

Until next week,


Keona Swindler

This week was an exciting time for Ferst Foundation. We were awarded $9,000 from the Community Foundation of the Chattahoochee Valley. The funds will allow us to increase the number of children receiving books every month. The number will increase to 3,000! I shared the Ledger-Enquirer article on our Facebook page where we received a higher number of likes and activity. This Friday, I also shared a fun fact of the foundation.

One of my goals for this semester was to update the website. This week, I accomplished in updating the homepage, meet the team, and get involved sections. The homepage is more neat and clean. It provides the basic information without being cluttered with unnecessary information. The meet the team section had the least renovations. However, I made the section more appealing using drop shadow boxes. The get involved section is also more appealing with drop shadow boxes and slideshow of pictures from our community events.

For this upcoming week, I hope to finish editing other sections of the site and increase postings from two posts to three or four posts. Also, I am going to pull social media analytics for the month of September to compare with the month of August.

Madison Ullman

Blog #3

This week we started web audits on some of the realtors. It was interesting to start figuring out how this whole process works. Andrea and I decided it was best to complete the web audits on their Facebook page, KPDD page, Google reviews, Zillow profile, Trulia profile, and Realtors profile then break it all down in a detailed word document that we can go over with the realtors. We also came up with an easy to understand social media calendar and tool chest which realtors can use to post diversified content at least three to five days out of the week. This coming week we will start meeting with the relators to go over their web audits and come up with some ways to improve and increase their social media presence.

Madison Ullman

Blog #2

            We did our first run on a Social Media Presence Audit this week. It was nice to get some kind of idea on how the beginning of this internship will work. There is still a lot of uncertainty about how this will all work though. This coming Tuesday, Paul will roll out the program to all their realtors, so a lot more work will be coming my way. Next week will definitely be exciting.

Kasey Cross

Week 2

This week was especially exciting, as I got to work on the CRH Foundation’s “Miracle Takeover.”

This was our first ever “Miracle Takeover” as partnered with the Children’s Miracle Network (CMN) and iHeart Radio. The goal was to raise $25,000 for our children’s hospital (a CMN hospital) specifically for the renovation and completion of our neonatal intensive care unit (NICU). The takeover was scheduled to start at 6 a.m. on Thursday and Friday and end at 7 p.m.

Media from all over the valley attended. There were live radio interviews all day long, news casts with some “miracle families,” and live news coverage with WTVM all day long.

I spent my Thursday afternoon in the lobby of Midtown Medical Center. As soon as I got there Jessica had me craft an impromptu media advisory and email it to our media contacts. I also got to help her update our social media pages, which was our most daunting responsibility of the day. This task had us going back and forth between Facebook, Twitter, and Instagram at a constant rate. We were manning both CRH’s pages and the Foundation pages, and scanning the pages for individual reporters, news networks, and radio stations for mentions of the Takeover so that we could react and share their posts. Overall, the interaction between the hospital and the public was massive. Each post was regularly getting thousands of likes and shares, with many of them getting upwards of 50 comments.

My special task was updating the ticker tape at the bottom of WTVM’s half-hourly news updates. This was really fun, and it was rewarding to write my own copy and see it running in real time on television.

Below I have some images captured by news networks and our own photographer during the Takeover on Thursday.

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Madison Ullman

Blog #1

This week was the first week of my internship with Coldwell Banker. It was very nerve wracking to go in on the first day and meet some of the owners and higher ups. It is exciting to be one of their first interns, but I can also tell that it will be very hard to lay the ground work for future interns. I look forward to seeing how this internship progresses.