Madison Ullman

Blog #4

This week we started meeting with agents to go over their web audits. Sometimes Paul is in the meetings and offers his opinions, but other times I conduct the meetings on my own. It is interesting how some of the agents need our help with their social media accounts, but others need to focus on other aspects of marketing. For example, I met with a brand-new agent, and we discussed ways to start off her social media presence strong. However, when I met with an agent that has been doing this for 20 years, Paul suggested she focus on tapping into and strengthening her current client base rather than get overly involved in Facebook. This coming week we will conduct more of the web audit meetings and hopefully start rolling up our sleeves and fixing some of the issues we’ve identified.

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