Kasey Cross

Week 3

I can’t tell what the best part of a three day weekend is. Is it the fact that we get a three day weekend, or that we have a four day work week? Either way, a three day weekend is definitely the gift that keeps on giving.

Last week was a nice wind down from the fast paced environment of planning and executing an event. On Tuesday,  I was able to join my two communication worlds of CRH and the RiverCenter during our meeting with Pam Fair from SafeKids Columbus. Her goal is to get community leaders to donate and sponsor SafeKids. She came up with a graphic chart of what perks being a corporate sponsor would include, and intended to hand out these one-sheets to potential sponsors.

Working in Development at RiverCenter has allowed me to come into contact with many of the details that include working with a corporate sponsor. Using these experiences, I was able to brainstorm with Pam a visual that would more effectively help her recruit sponsors. I gave her my idea of a brochure that not only included her graphic but also information on SafeKids, and a tear out section for sponsors to fill out in order to make their donation. Pam loved it, and I am hoping I’ll get to work with her on the actual design and implementation of the brochure.

Brochures seemed to be the theme last week, as I spent Thursday putting the finishing touches on brochures for our cardiology and interventional radiology departments. The technician who requested them wanted a large amount of information included in a very small space, so I’ve been working on this project for quite some time. Formatting the brochures was a struggle, and I had to do a lot of remodeling with the information. But last week I finally finished the project, and I’m excited to get a physical copy that I can add to my portfolio.

This week I’m hoping to get a few more writing projects, as its been a while since I’ve been able to write content for the hospital. We’re finally getting the ball rolling on the Thank You Notes collaborative we’re doing between Marketing and the CRH Foundation, so hopefully this will include more editing and creating. I’ve also got a First Friday Hero meeting lined up, as well as a meeting with the head of Foundation to discuss our upcoming publication.

Until next week,


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