This week, I was able to join Dave Arwood, Programming Director of PMB, at Headquarter Nissan for a charity event. While there, I was able to learn about the audio equipment, make contacts, and also learn some fundamentals of radio. The lesson that we covered in detail was about imaging. Imaging for the radio consists of recording station tag lines using multiple voices. The voices are then pieced together to make a larger audio clip. The results of imaging allows the radio to sound full, and it helps build the brand of the station.