Baby Steps – Pursuing New Marketing Opportunities in Columbus and Online
This week, I organized a meeting with the Advancement Director, Marketing Director, and Marketing Specialist for a class project. RiverCenter for the Performing Arts is my team’s client for MKTG 4143 – Social Media Analytics. We will develop three separate marketing campaigns utilizing Google Adwords to increase donations and ticket sales for RiverCenter. This project is an opportunity for RiverCenter to investigate an advertising platform the staff have little experience with, and to provide Columbus State University students with valuable client experience. The meeting went well, and we will continue planning the campaigns for approval at the beginning of March.
I also completed three separate bulk mailings, photographed a high school art show taking place on site, and delivered promotional materials around Columbus, particularly flycards and posters for Lightwire Theatre’s The Ugly Duckling to local daycare centers.