Ansley Phillips

Internship Blog Week 8

This has been an interesting week for my internship as I got to assist with a restaurant opening. Tracey Sayers, the COO of Pezold Management Group has opened a Zaxby’s on Fort Benning’s main base. I spent this week helping with the customer relations side of a restaurant opening by greeting guests, thanking them for their patience, and seeing if they needed anything while they were dining, etc.

One promotional tactic that Zaxby’s corporate uses is a “Fan Pack” of playing cards that are given to the first 100 guests at a new franchise. This pack contains a deck of 52 cards and on each card is a free meal coupon for every week of the following year. We handed those out within the first hour or so. Zaxby’s is also the only restaurant on base with a Freestyle Coke Machine, which has over 100 flavor combinations and options. Another promotional giveaway that we did was to give a coupon for a free drink from the freestyle machine on each customer’s next visit. Once the schools return from spring break, we plan on gifting each student with one of these cards.

A few marketing strategies that we have employed and that will be beneficial to the franchise are that Zaxby’s is located right next door to the movie theatre on base which draws in more business in the late evening hours, and Zaxby’s is also open until 10 p.m. which is two hours later than the Burger King on base so that drives in some late night business as well.

On opening day Zaxby’s served over 700 guests, which was higher than our projected numbers for the opening since all schools were on spring break during our opening. We look forward to seeing how having all of the students back on base will affect business.

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Raigan Smith

The week after Spring Break has been rough. Although I worked hours during Spring Break, it was still difficult getting into the swing of things. This week it was a pretty simple week. I helped Anna with editing different publications, creating writing pieces and creating a social media campaign for a service line at the hospital.

There was also a fun aspect of this week. Every department manager at Columbus Regional Health has to meet with the marketing department. This week we had one of the orientations with different departments such as the labor and delivery unit, pediatrics unit and the nursing manager. The orientation covers details like who is a part of the department, what our roles are, how our department and the others are related, and we allowed questions for them to get any answers needed. It was a great experience to see how the Mother/Baby unit or any other unit on the CRH campus can relate to marketing. Since we create material for every unit to use on the website and other publications.

Other than that meeting, it was a pretty standard week. The biggest thing I worked on was a social media campaign designed to promote the prenatal classes held for soon-to-be moms and dads. The campaign contains a digital board post that will be promoted around Midtown Medical Center (seen below), social media posts ranging from one to two a week until Mother’s Day, and a flyer to post around Midtown and to put digitally online. I am learning how to create digital board slides and post them so I am able to see this project to completion, from start to finish, by myself. This is not the first project that I have done like this but it allows me to have the confidence in my work to know I am able to complete detailed tasks like this.

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Heather Franklin

The gala is 30 days away. While this is all consuming, there are still things to get done at MercyMed. While in available time, Chris Stone and I work on the finishing the video to present at the gala, I am also in charge of all graphic and material creation. Programs, slides, portrait displays, informational displays and thank you’s. One of the biggest questions I have to ask myself in this process is “what is the purpose.” Knowing the answer to this question allows me to do my job better.

I the midst of this, I have enjoyed spending some time re-formatting and editing some of the web content. This task is simple yet very important towards making MercyMed’s online presence accurate and useful.

I have time to grab fun shots in the office. Our followers on social media seem to respond best to the loving and goofy personalities that make up this incredible organization.

Give us a follow;)

 

Mashaya Parks

Chapeau

Chapeau is the famous hat store on Main Street USA. It has a different range of hats from different types of head bands to the famous Mickey Mouse ears that everyone wants.

The thing that I enjoy most about working in this specific store is customizing the hats for people who want something on them.

I recently just made two hats for a couple who just got engaged at the park, so they purchased bride and groom hats. The couple had purchased bride and groom hats and on the back of the grooms it said “She said YES!” and on the bride’s hat it said “I said YES!” The couple was very excited to have their hats done for them because it is a memory that they will forever keep.

Another part of Chapeau is the pin trading corner. Pin trading is a really big thing at Walt Disney World. People come from various places just to trade pins or collect them. I have seen people with full vests of the pins that they have collected over the years and some even have full skirts. Kids get so excited to see a pin that they really want to trade. Sometimes we even have a pin board out for them to choose what pins they would like.

Below are a few pictures of Chapeau that I’ve mentioned in this post.

Krystal Ketcham

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Working for Free

Why do most people go to college? The most logical answer is to earn a degree. What’s the benefits of having a degree? Simple, a degree equals a good job with an even better paycheck. One of the main reasons why most people go to college is to obtain a degree to earn a bigger salary. What if you got offered the job of your dreams but had to work for free, would you do it? That’s the dilemma I am currently facing. Could I really give 100% to a job I’m not getting paid to do? I would much rather do what I love for free than get paid for a job I absolutely hate.  The reporters at WTVM helped me realize opportunity doesn’t always have a paycheck at the end. A foot in the door could mean working for free but eventually great work is rewarded. 

Amita Lee

Back At It

I hope that everyone has had a great break. Part of what is so great about Spring Break is all the free time and this week I spent a lot of time working on things to help the next intern for Ferst Foundation. I know that when I started, I was terrified of doing everything wrong. I had a great mentor in the original Ferst intern. She made sure that I was comfortable with everything and knew how to get things done. I hope that this manual will help out whoever the next intern is. I feel like this would have helped me to not worry so much when I started working with Ferst. I know that it can be kind of intimidating because of all the freedom that comes with this type of internship and I would like to help as much as I can. I am up to 3 pages on just getting the Facebook page together. So hopefully it is helpful.

Mashaya Parks

Uptown Jewelers/Pandora

Working at Uptown Jewelers is the best thing I can possibly imagine.

Magic Kingdom has everything in this store from Dooney and Burke purses to Pandora jewelry. I get kind of nervous working there because I am around so many expensive things and I do not want to sell them in an inappropriate or in an inexpensive way.

My favorite store to work in of all things is Pandora. To help people create a story with their first charm and bracelet to helping them find their favorite Disney exclusive is a moment I shall cherish.

Disney exclusives are charms that you can only buy on Disney property and not in any other Pandora store. The charms are really neat and creative and relate to not only Magic Kingdom but the other theme parks in Disney.

Even though we do not get commission on any of the things that we sell, the magical moments that I can make for my guests will always stick with me.