Over the past few weeks I have been assisting on creating buzz about the flower sale at the Columbus Botanical Garden. By creating a list of outlets to market ideas for the Gardens this finally gave us the chance to use it. However like many first times using something, things went wrong. For example the time period was much too late to create and also print all of the flyers and news articles so much of the attack was by social media.
By using mostly social media, there was a larger turn out for a younger crowd but I personally felt as though more individuals should and could have come and joined in the fun.
One of the days I assisted with the flower sale, I realized that there was no way that attention was being drawn to the location and also to the flower sale itself. For that matter I suggested that we have the volunteers that helped simply stand by the street and wave at individuals passing by. This immediately increased turn out because of the ability to draw attention to the Garden and people realizing that there was something going on.
All in all the event was a success and also allowed for the Garden to use different ways of drawing attention and marketing themselves. Hopefully this will continue on with the next event and also help with many more events to come.