Walk With Me 2014, Valerie Evermon, Easter Seals West Georgia


The Walk With Me sub-committee is working hard to ensure that this year’s event will be the best it’s ever been. We have contacted exciting new entertainment and have gained the continued support of our past entertainers. We are thrilled to say that there will be live music, critters from Oxbow Meadows, stilt walkers from the Springer Opera House, superheroes and there might be appearances from princesses, and more. By adding all of this entertainment, Walk With Me has become more than just a walk, it is now a family fun event.

The committee is currently focused on gaining more support from staff and the participant’s families. In the last meeting, we brainstormed ways to attract these groups of people to partake in this event. By getting the teachers involved, it triples our marketing effort to the families. Not only will flyers be sent out, posters and videos displayed in the lobby for families to see, but the teachers will ideally create excitement by continually reminding and inviting them to the event. Because the committee wants more involvement from the staff we have discussed possible incentives if they sign up and raise additional funds. The meetings have become one of the most interesting parts of my internship. It is amazing to be a part of a group of community members with a similar passion and experience the synergy first hand.

Influenced by this creative energy, I have created two promotional videos for Walk With Me 2014. The first video made its appearance on Facebook today (Please visit our Facebook page to watch it!) And the second video will be uploaded next week. Both videos have a different tone and were designed to attract different audiences. The first video was made to pull the heart strings. There are emotional triggers throughout the video meant to make it almost impossible for the viewers to say no. The second video is meant to highlight all of the fun things going on at the event.

I am confident that Walk With Me 2014 will be very successful! If you are interested in participating in the fundraising event this year on June 7th, visit the Easter Seals website for more information on how to register.

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