Broadcast Time – Jyotsna Scales – Davis Broadcasting

clock wheel
Today I learned about broadcast timing. Basically how everything on radio is managed on a clock. The picture provided above is not the exact timing that 98.3 the Beat uses but it is close. Radio is seen in 15 minute intervals. Every 15 minutes commercials are played which are featured sponsors of the selected radio station. For example, sponsors such as Gil’s, bars downtown, and Budget Car & Truck have featured commercial spots. Also, my mentor, Derrick Greene, mentioned to me how you have to have top/popular music within the first 15 minutes because that is when people are getting off work or more than likely getting in the car. You have to keep the audience interested and wanting to stay listening to your radio station. Every top hour there is the most popular music playing just case you didn’t know. Of course weather and traffic have their special time slots which is usually during half of the hour and  :45 mark of the hour.

It’s crazy when you learn how radio works because it makes you look and listen to radio differently.  I even caught myself listening to different radio stations and noticing the small things such as they played their commercials too early or don’t even have any other sponsors besides club events.

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