Design Principles for Valentine’s Day – The Chamber – Symone Grady

With love filling everyone’s hearts as Valentine’s Day was quickly approaching, staff at the Chamber of Commerce decided to host a luncheon for all of their partners and sponsors. Utilizing the “Holiday”, Valentine’s Day, the staff decided to have this event on Valentine’s Day with an appropriate theme to show their appreciation for members.

Days before this joyful day, one of the coordinators for this event asked me to create gift tags that would accompany gift bags for guests. With this assignment, I was simply told that the labels must say “We love our members”, and incorporate the organization’s logo. That’s it. Without very much direction for  how to create these gift tags, I had to put my creative print media skills to the test. Not only did I need to  create labels that would capture one’s attention, but that also effectively communicates the desired message.  With only an hour to complete this task I knew that I needed to work diligently to create an exceptional finished product.

Before beginning this task, I immediately thought of the principles that I have learned in the Interactive Media Production course that I am currently taking. These basic design principles include proximity, alignment, repetition, and contrast.  I wanted to be sure to incorporate each of these  principles into the design that I created.

Ultimately, I created three different gift tags and allowed my supervisor to select the one she thought was most appropriate. After she told me which she selected, I understood that the design she favored the most best utilized proximity, alignment, repetition, and contrast. I was very proud to walk into the building during the luncheon to see the gift tags that I created being used and appreciated by all of the guests. I was also very excited to be able to use skills that I learned in class, and directly apply it to a task for my internship.

Untitled

The gift tag that I created for the member appreciation luncheon.

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