As the team’s second year here in Columbus, I was part of a planning committee created new initiative and fan experiences for fans. The Bearcats Reading initiative is intended to target elementary students by encouraging them to read a set number of hours a week. Teachers and parents are an important part of the initiative by monitoring the number of hours read each month. At the end of each month teachers report the total number of hours read by their class which can include hours read outside of the school setting. Once the totals have been collected, at the beginning of the following month the class with the most hours in each grade level will be rewarded with a pizza party. While writing the blueprints of the initiative we encountered a few obstacles which such as getting it approved by the Superintendent of the Muscogee County School district and encouraging parents and teachers to participate in the program.