Jacob Leatherwood – Give the Kids a Shot

December 2

So this is my last post as a part of the internship program. I have to say, it’s been killing me trying to get these posts to work. It’s been a long time working on these projects with Aflac, and a lot of the things I worked on specifically as PR-ish type projects turned into real, fleshed out assignments from my manager and I will wind up working on them well after this internship is over. I have learned a lot about “technical PR” and “corporate PR” through some of my classes and especially seeing the impact of PR where the P stands for “Peveryone but us” Relations. Some of the work revolves around the public and Aflac’s customer base, but a huge portion of what I have done was just finding ways to make sure that my department was presentable and looked good to all the other departments at Aflac. Personally, I still feel like that is a completely valid form of Public Relations.

A while back, I started emailing the woman in charge of Aflac Children’s Cancer Center of Atlanta, and asked if I could help with any fundraisers or anything else. She mentioned that they typically “sponsor” one fundraiser each year, and that if I could pitch a good enough idea, that I could potentially get a sponsorship for my philanthropy and get a plaque on the wall at the Center. I pitched an idea to my brothers in Tau Kappa Epsilon for a pool tournament called Give the Kids a Shot. I am talking to Players’ Pool Hall on Airport Thruway and Veterans and trying to get them to let us use a few of the tables for it for free and let all of the proceeds go to the Cancer Center. I am currently developing a poster for it, and will hopefully be able to put it on in March or April of 2014! I am really excited about this and it just goes to show that even if you don’t get a career in PR, you can still use PR to better your career, your life, and the lives of those around you!

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