So, I made a no frills return to television broadcasting after a decade away from in front of the camera. Below is part one of a two-part series that aired for sweeps this month.
A lot has changed in the industry since my last TV job as a Sports Anchor/Reporter.
The method of delivering news has changed.
The audience has changed.
Consultants and misguided managers insist viewers want to be spoon fed in a tenth of a nano second something exciting to hold their attention. They think appealing to the lowest common denominator is the route to go.
I challenge that theory.
How about get to know what the hell is happening in the world beyond who got busted at the crack house on the corner or which self-made “celebrity” is selling their soul for the almighty dollar in the name of fame…
Some inquiring minds want to know more.