On Saturday, October 12, 2013 the 78th Annual Tuskegee- Morehouse classic took place in Columbus, Georgia. Thousands lined the streets in Phenix City and Columbus to see marching bands and others who participated in the Tuskegee-Morehouse parade followed by the tailgate. With such a large crowd in the area I saw it as a great opportunity to promote the Columbus Bearcats basketball team.
Other interns and I created a brochure/pamphlet to promote the team and upcoming events. We were all wearing team shirts that were available for purchase. This was a great opportunity to promote the team through interpersonal communication.
From this past weekend I learned how to use event gatherings to our advantage as free marketing and promotion. Also, that developing a “street team” can be more beneficial than relying on just social media which limits the exchange of information.