Brandon Lashley – Steeplechasing Fort Benning


Hello all! I know it has been a while since my last post but Midterms cannot be forgotten. I know you all are DYING to know what the Steeplechase has been up to. Over the past 2 weeks the advertising everywhere began as of October 1st. I myself have seen a few commercials and am proud of them because I was a part of it. I know it sounds petty but being a part of something of this importance is a big deal!

The military end is doing great! We began our advertising and it is heavy. This is not to say we are suckering the military into going to the event, however it is a great family event that will definitely be a great time. Not to mention the tickets for military is discounted; 16 for infield tickets, 16 for car passes, and anything else is 10% off, not to mention kids 6 & under get in free! Some of the advertising we are doing is on the MWR website with a digital flyer and on the event calendar. There is a marquee outside the Postal Exchange (PX) but Kim (My Boss) decided against it deciding to have that for next year. Our 30 second TV commercial will also be used to advertise within stores and restaurants  on base, such as Subway, so as Soldiers stand in line for any reason they will be able to see our event. Being the first year reaching out to the military of this magnitude, branding will be very important.

I also went to a very nice dinner with key people of the Steeplechase with guests that have helped us tremendously in our efforts for the steeplechase: Dr. Timothy Mescon, Columbus State University‘s  President, as well as Fort Benning‘s Base General, Major General H.R. McMasters. I was very honored to be there with these men.

As far as the CSU Advertising is concerned the Campaigns team has made a lot of progress, from finishing the College Corner flyers to visiting neighboring universities to advertise the event and the Universities own area.

That is all for now.

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