This week Dr. McCollough lectured his PR Campaigns class on the difference between the Goals and Objectives of a campaign. In short, goals are the broad elements to be achieved by the end of a campaign and objectives are the quantifiable steps taken to reach those goals. OneSource’s goals for the Ferst Foundation include raising funds and raising awareness in the Columbus community. OneSource will raise $5000 through a dance marathon and raise awareness through increasing Facebook likes by 20%.
OneSource is just beginning to form a plan for the Ferst Foundation so this list of goals and objectives will be sure to grow. Make sure you like the Ferst Foundation Facebook page here!