This past week in my internship with NPACE, I’ve learned a lot about converging media and new media. Video, print and radio all used to be separate forms of media, and therefore, separate professions. Over the past several years, however, it has become increasingly important for media professionals to have skills all across the spectrum of media communication as new media evolves over the Internet. If young professionals are able to approach the workforce with an understanding of all different kinds of media production, such as web design, videography, editing, writing, public address, etc., they will have an advantage over those who are only trained in a specific skill. More and more, I see the CSU Communication Department creating opportunities for us students to develop our skill set and become well-rounded in this way, so that when we graduate, we will have the advantage of working portfolios that not only show our academic achievements and understanding of Communication theory, but our diversity of practical, employable skills as well.
I’m so glad to be getting involved in media at a time like this, when everything is becoming increasingly integrated, because I love the idea of getting to be involved in different types of work throughout the day, instead of the same thing all the time. I like to think that sometimes I will be writing, and sometimes editing. Perhaps I will be behind the camera one day, and in front of it the next. Or both on the same day! I once saw a reporter walking down the street carrying her own professional video camera, setting it up herself, then standing in front of it reporting the news. When she was done reporting, she packed it up, and carried it away again. Many times reporters even edit their own stories. I thought to myself, “I wouldn’t mind doing something like that.” Now, at NPACE, I do have the ability to practice both.
One great example of this integrated approach to new media is CNN.com. I’ve been visiting CNN’s website regularly for several years and, especially now as a Communication major, I think they have done a great job evolving with the progression of new media. Notice how web design, videography, digital editing, writing, and of course, speaking skills are all important elements of the overall presentation: http://www.cnn.com
What about the media you engage in regularly? Have you noticed it evolving more into the new media format as well?
Currently, as my practical work in the NPACE internship, I am sharpening my digital film editing skills with Final Cut Pro X. Have you had a chance to try using it yet? It’s a lot of fun. Doesn’t it look fun?
Here’s an excellent video about overwrite editing: